Kroger signs big deal to buy cutting-edge exit signs from Cincinnati startup

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A Cincinnati startup has landed a huge contract with Kroger Co., the nation’s largest operator of traditional supermarkets, to buy its cutting-edge photoluminescent exit signs.

MN8, founded by firefighter Zachary Green in 2010, will provide its glow-in-the-dark exit signs at all of Kroger’s new and renovated supermarkets. Eventually, Kroger will install the LumAware exit signs in all of its 2,778 supermarkets in 35 states and the District of Columbia as it renovates stores and replaces existing signs.

The contract is in the “tens of millions of dollars” over the next couple years, MN8 founder and CEO Zachary Green told me.

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